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Trent Bridge’s New Stand To Be Renamed The Smith Cooper Stand


Posted on 18 March 2016

Nottinghamshire County Cricket Club has announced that accountancy and business advisory firm, Smith Cooper, have become sponsors of Trent Bridge’s New Stand.

The New Stand, which was opened in 2008, becomes the Smith Cooper Stand in a five-year partnership; the Club’s first ever sponsorship deal of its kind.

Smith Cooper are one of the largest locally owned, independent accountancy firms in the Midlands, working for clients across the UK from offices in Nottingham, Derby, Birmingham, Leicester, Ashbourne, Buxton and Telford. 

Nottinghamshire County Cricket Club’s Commercial Director Justin Tose revealed that, with two flagship partners in Smith Cooper and John Pye now on board, the Club’s position with regards to sponsorship has never been healthier.

“When the New Stand was built, it was always the Club’s intention for it to be available for a naming rights sponsorship,” he said. “For us it was about finding the right type of partner that shares our values.

“As a business with strong roots in the East Midlands, Smith Cooper are the perfect fit and this partnership will support our on-going investment in facilities and in the Trent Bridge Community Trust.”

Smith Cooper’s James Bagley, Managing Partner of the Nottingham office, revealed that continued investment in the local community emphasises the firm’s commitment to the city.

“Our firm celebrated our 30th anniversary last year and our presence in Nottingham has been instrumental in our success,” said Bagley.

“Having already worked alongside Nottinghamshire County Cricket Club as a business partner and sponsor of the Club’s apprenticeship programme, we’re proud to have strengthened that relationship for the next five years.

“The Club has major growth ambitions which mirror our own and we see them as the perfect partner as we continue to develop the Smith Cooper brand.”


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