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Equestrian Entrepreneur Celebrates First Anniversary With Plans For Expansion


Posted on 2 January 2013

A Warwickshire-based supplier of high-end equine fashion and accessories is celebrating its first anniversary by unveiling ambitious expansion plans for 2013 with support from the Birmingham office of Midlands’ accountants and business advisory firm, Smith Cooper.

Espayo Equestrian - based in Mappleborough Green near Redditch - was established in 2011 by 19 year old entrepreneur Jack Eaves. The business provides clothing, boots and accessories from some of the world’s most respected equestrian designers, as well as high quality products for horses. The majority of items stocked are imported from Europe and they are the exclusive UK distributors of Filli Fabbri riding boots.

Having successfully launched the business online, Jack opened the Espayo Equestrian high street store earlier this year which, after receiving sound financial, tax and audit advice from Smith Cooper, has experienced strong growth.

Following this success, Jack – who has been riding since the age of two - plans to work with the firm to expand the business by opening two further retail outlets to service the north and south of the UK, and further expand his exclusive product range.

Jack Eaves, owner of Espayo Equestrian, said: “Having previously worked in an equestrian shop it became clear to me that I could offer a better standard of service for fashion conscious riders. It has always been an ambition of mine to run my own business and it was a natural choice for me to set up a company that tapped into my equestrian passion.

“I am very ambitious and keen to explore growth opportunities and, as a start-up business, the guidance from Smith Cooper has been invaluable. As a brand name Espayo lends itself to a variety of uses, and I think will be just as successful in other areas of the country.

“It is an exciting time for the business. Equine fashion is universal and you don’t have to ride in order to enjoy the style that has for many years influenced some of the most famous designers including Ralph Lauren and Hackett. I have big plans for the future expansion of Espayo Equestrian and I am looking forward to working with Smith Cooper to implement them over the coming 12 months.”

Jeremy Cope, lead partner at Smith Cooper’s Birmingham office, said: “Espayo Equestrian is a unique business which offers customers access to specialist, high-end products and accessories both locally and nationwide online. Jack is very focussed and determined and has already got a strategy in place for the short to medium term, with an eye on the long term diversification of the Espayo brand. 

“We are committed to supporting entrepreneurial SMEs in these challenging times. The retail sector has been particularly difficult over the past few years, but it is SMEs like Jack that have a vision for the future and are tapping into a gap in the market that will help drive economic growth. We wish him well for the future and look forward to working with him to support Espayo Equestrian’s continued development.”

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