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The Fertility Partnership acquires Ultrasound Direct


Posted on 7 April 2017

Every four hours a baby originally conceived at a Fertility Partnership clinic is born in the UK. As part of its vision for improved continuity of fertility care, the company has acquired majority interest in Ultrasound Direct in a deal advised on by Smith Cooper.

Ultrasound Direct was formed by husband and wife, Mike and Jan Steward, to give people better baby scans with longer appointments and partners welcome. Having started with just a single clinic, their company network is now booking 120,000 clients a year, with a team of over 230 sonographers running more than 80 clinics across the UK.

The Fertility Partnership runs more than 22 clinics across the UK and Poland, employs over 350 staff and achieves some of the highest pregnancy success rates in Europe. The acquisition of Ultrasound Direct means its patients and other families have the choice to continue to receive close and regular monitoring throughout their pregnancy; which is especially valued amongst couples who have conceived through IVF.

The deal, which brings together the largest providers in the UK of fertility conception and pregnancy monitoring services, will significantly improve the convenience and accessibility for those undergoing IVF treatment by providing access to Ultrasound Direct’s network of clinics across the UK combined with the clinics owned and operated by The Fertility Partnership.

 Dan Bowtell, Corporate Finance Partner at Smith Cooper who advised Ultrasound Direct commented “strategically, this acquisition strengthens The Fertility Partnership's commitment to the IVF market and allows them to better serve the growing requirements for expecting parents. The Ultrasound Direct team is knowledgeable, innovative and experienced and is a great fit with The Fertility Partnership, and the combined strengths of the companies will allow them to continue providing award winning services."

A qualified former NHS sonographer, Jan remarks on the next stage in her company’s journey “Ultrasound Direct is my baby and I can’t think of a better organisation than The Fertility Partnership to help us transition to the next level of growth. Ultrasound Direct enables assisted conception monitoring closer to home and our Babybond® pregnancy scans are a clear next step on from fertility. With the Fertility Partnership, our vision is making this unique combination accessible for more families and continuing our habit of innovation for ultrasound services and education.”

Andrew Came, CEO, The Fertility Partnership added “The combination of The Fertility Partnership and Ultrasound Direct leverages the expertise of two exceptional organisations and further enhances patient experience with improved accessibility and convenience of fertility care, during what can be a stressful time for couples undergoing treatment.”

The transaction was also advised on by the Leicester office of Bray and Bray, Somerbys, and Fraser Brown in Nottingham.  

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